Road and MTB pedal, accessories

A MARCH THROUGH TIME

Building on a rich history

Throughout its history, TIME PEDALS proved to be up to the challenge. Le Défi. 

TIME pioneered the pedal category starting in the late 1980s ascended dramatically during the early 2000s when most pros lined up at the Tour de France with Time products. The traditional continues today. 

With TIME’s acquisition, SRAM inherits an innovative and historic brand that was the first to focus on ergonomics through the pedal stroke. We build on the passion for the brand and set our sights on being the world’s preeminent pedal brand.