Bikes, accessories and components

Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager. The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names. With its headquarters in Waterloo, Wisconsin, 

Trek bicycles are marketed through 1,700 independently owned bicycle shops across North America, subsidiaries in Europe, Asia, and South Africa, as well as distributors in 90 countries worldwide. Most Trek bicycles are manufactured outside the United States, in countries including the Netherlands, Germany, Taiwan, and China.

Born in a barn

Trek was never just a name. From the beginning, it was a summation of values.

Months later, spring of 1976, in a southern Wisconsin barn located halfway between their homes in Madison and Milwaukee, this pair of visionaries set out to make a business of building bikes of extraordinary artistry. Here, in the geographically convenient town of Waterloo, their dream sparked to life.

There were five employees on the payroll when the barn doors opened in 1976. In its first year, Trek produced 904 touring frames. Steel tubing, lugged and silver-brazed, handcrafted and hand-painted with care.

A culture of craftsmanship and rebellion was fostered in the young American upstart. Every bend and every weld was charged with purpose, as each meticulously constructed frame broke the convention that all great bikes must come from Europe. Trek was out to change minds.

Today, Trek’s headquarters is a mile up the road from the original barn, in a much larger facility. Although Trek has outgrown the barn, every bike we make is a testament to Trek’s founding principles.

Relentless Progression 

The four decades following our inception have witnessed greater innovation than the previous four hundred. Bicycles have not been immune to this explosion in technological advancement, and Trek has been at the forefront of the movement, continually challenging the limits of the bicycle’s capability. Our commitment to relentless innovation while honoring our founding principles to build bikes people love that we are proud to stand behind has led us to where we are today. But we know that there is so much more that we can do. This world needs the bicycle more today than ever before. And Trek is building a better world through this simple, elegant machine. Come ride with us.